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Strakzat is now Radial

Web and mobile apps, designed and developed, measured by what they deliver.

We work with these companies

  • Heineken
  • Uber
  • SPIE
  • NHG
  • Adyen
  • KPN
  • Bol
  • Rijksoverheid
  • Leaseplan
  • Miro
  • Louwman
  • GVB
  • Tempo-Team
  • Temper
  • Whoppah
  • Van Dale
  • Magnet.me

Where do your users get stuck? What does success look like? We ask the essential questions first, before there is a single screen.

This forms the core.

From there we build outward together, centered on people and backed by evidence, toward impact that lasts.

How we work

  1. Research

    We talk to your users and find out what they need.

  2. Strategy

    From insight to a plan everyone believes in.

  3. Design

    Designs that feel like the real product, tested early.

  4. Realization

    The smallest viable version, built and in front of real users.

For teams who want a product that works for their users and for their business goals.

Jasper, Elwin and Bart laughing together on a sofa in the studio
Jasper, Elwin, and Bart
12 years
designing and building digital products, from first idea to launch
100+
clients we worked for, from startups to enterprises

A small, senior team with no sales department: the people you meet do the work

Want to know more about who we are?

Read more about us
Three phones with Heineken's Star Quality app: choosing the second screen's branding, the skim step being scored and the final leaderboard

Heineken

Draught Competition

The scoring app behind Heineken's global Star Quality program. It turns a 40-point pour assessment into a fast, fair, live competition.

More trainings
2x
F1 & Champions League
Global

“The app plays a key role in our trainings. Since working together, the value of our training sessions has clearly increased.”

Thomas van Boheemen, Manager Global Star Quality, The Heineken Company
Three screens of NHG's back-office application: searching guarantees, assessing a loss declaration step by step and a guarantee's documents

NHG

Back-office application

Four internal apps of the operations team merged into one back-office, on a navigation the team helped build.

Faster work
+19%
Fewer errors
7–15%
Satisfaction
+13%

“[The team's] design work will make several previously frustrating tasks much faster and easier.”

Gerrie de Vries, Business Analyst, NHG
SPIE's time registration on a phone and a tablet: one day's hours on the phone, and a week of work orders, projects and leave on the tablet

SPIE

Time registration app

Time, leave and expenses, fully redesigned as a mobile-first experience that is easy and pleasant to use.

Faster processing
~17%
Fewer errors
8.5%
Annual ROI
€135K

“UX was the driving force behind the START project, and its successful deployment proved the impact of putting users first.”

Koen Rutten, Product Owner, SPIE