We're a small, focused studio, and every product we make starts with the people who use it.
For 12 years we have designed digital products, for more than a hundred clients, from one conviction: a good product needs craft more than a big team.
Our founders had worked at agencies, startups and enterprises, and had seen what each does well and where it falls short. So they built a studio where senior people do the work, design and development go hand in hand and every client gets the attention it needs.
We stay small on purpose. AI does the heavy lifting now, so three senior people get more done than ever, with no layers in between. Every client works directly with the people who design, build and ship. Nothing is handed down to juniors, and nobody sits between you and the work.
We put our energy into the work, for clients such as Heineken, Uber and SPIE.
We work for teams who can make more than ever with AI and want it to be right: from an idea that has to be tested first to a product people already use that has to get better. The work runs from a four-day design sprint to a six-month product build.
Start at the core
Who is it for, where do they get stuck and when is it a success? Only once that is sharp do we design.
UX makes the difference
Products differ in how well they work for the people using them. That has always been our work.
Test before you build
An idea is only good once users can work with it. So we test early, and again and again.
Design-first, with code in our hands
We have designed for 12 years, and as a team we built what we designed. So we know what the technology can do, and the decisions made in the design survive into the product.
The people you meet do the work
A small, senior team with no sales department and nothing handed down. You talk to the designers who design your product.
Design without impact is decoration
We answer for what ships and measure it against what it was meant to change.
A small team that gets a lot done, now more than ever: AI takes on the making, so our time goes to the research, the design and the choices. Everyone at Radial is senior, hands-on and invested in the work.
Jasper den Ouden
Product Design expert
Learns a client's domain fast and makes it his own. Jasper understands what users need and what moves a business forward, and turns that into products that are easy to use and have impact.
Bart Dunweg
Product Design expert
A sharp eye for detail and deep in the craft. At scrappy startups and large corporates alike, Bart sees exactly what's holding a product back and knows what it takes to turn good into outstanding.
Elwin de Witte
Product Design expert
Turns tangled user paths into flows that make sense. Elwin spots quickly what's broken, explores dozens of directions and lands on the solution that works best for users.
