Eight things we learned from using AI in our work every day.
We use AI on every project: in research, design, testing and code. Where AI belongs in your product, we design it around the user and test it before you build.
Inputs work, errors appear, logic runs. So a sprint tests two directions instead of one, and users react to the idea, not to the gaps.
With tools like Claude Code we build the product ourselves, from interface to data and integrations. AI does the heavy lifting; we keep it true to the design.
A model makes what is statistically common. It doesn't know your users, goals or brand. Rising above that average is design work.
AI goes straight to output. A designer first asks which problem we're solving, tests with real people and adjusts. That loop is where a product gets good.
AI sees the task you give it. We see the product around it: vision, context and priorities. And we answer for what ships.
We agree per project what may go into which tool. Nothing of yours trains a public model, and what we deliver is yours, with or without AI.
We build our own tools in the studio, with AI. That's how we know what it does well, where it slips and what to trust it with in your project.
With only designers, only developers or only AI, you always miss a part. We bring design, development and AI together in one team.
Designers
- Strong in UX and UI
- An eye for detail
- Don't build it themselves
- Design clashes with tech
- Handover costs time
Developers
- Build what's specced
- Technically solid
- Code over users
- No strategy or design
- Little validation
AI
- Something on screen instantly
- Almost free
- An average result
- No coherence
- Choices without context
Radial
- Design and code in one team
- AI speeds up, people steer
- Design with impact
- No loose screens
- Choices with context
To make our own process faster and better. Designed and built in the studio, with AI.
Constellation
A tool for alignment diagrams such as bubble charts.
Meridian
Shared Claude Code configuration, loaded into every project and updating itself. Our standards, inside the tool that writes the code.
Orbit, External link
Annotation and feedback engine shared across client prototypes: one package, many projects.
Prism
Palette generator for data visualization, built on Tailwind hues and information-design principles.