What we are learning, written down while it is still true.
- Accessibility5 min read
Accessibility is not optional: it is a competitive advantage
Why an accessible product is the right thing to make, works better for everyone, ranks better in Google and costs almost nothing extra if you start in time.
Bart Dunweg - Research5 min read
Discovery or validation: which do you choose when?
Two kinds of research, two kinds of answer. What each gives you, what it costs, and how to know which one you need right now.
Jasper den Ouden - Research3 min read
Redesign done. But is it demonstrably better?
How to measure the impact of a redesign when there are no hard numbers yet: one questionnaire, sent twice.
Jasper den Ouden - Process4 min read
From Figma to production without losing fidelity
A design is only finished when it runs. How we set up the handover to development, and why we increasingly build it ourselves.
Elwin de Witte - Product strategy4 min read
Redesign or iterate: how to tell the difference
Almost every client walks in with "it needs to be done from scratch". How we work out whether that is true, and what we do when the answer is no.
Bart Dunweg - Design sprints5 min read
Anatomy of a design sprint: what happens in 4 days
How we run a design sprint, day by day, and why four days often beat months of planning.
Jasper den Ouden - AI3 min read
Designing with AI: beyond the hype
Everyone asks whether AI can design the screen. The more useful question is what it changes, and what stays the work.
Bart Dunweg - Design systems9 min read
Why your design system is failing (and how to fix it)
Most design systems fail on adoption rather than on their components. Why that happens, and what works instead.
Bart Dunweg - Product strategy6 min read
The 3 MVP mistakes we see every startup make
Building too much, testing too late and solving the wrong problem: how to avoid the three MVP mistakes we see most.
Jasper den Ouden