We take your existing brand and carry it through into the product itself, from color systems and typography to interaction patterns and motion.
A brand that stops at the marketing site is only half a brand. We take your typography, color, tone and illustration and translate them into the product itself, as themeable decisions rather than one-off screens. The product then feels like yours, without your designers redecorating every new feature by hand.
Typically 10–20 days
Translate
We work out what the brand means in an interface, down to a type scale, color roles and density that survive daily use.
Theme
Applied as tokens, so the brand lives in one place and cascades from there, into light and dark mode where the product calls for it.
Extend
Illustration style, iconography and motion, defined far enough that your team can add to them without guessing.
Document
Guidelines aimed at whoever builds the next screen.
We bring an existing identity into the product. If the identity itself needs work, we will say so and bring in a branding partner we work with regularly.
Not necessarily. Often the existing design system can stay, and we adapt or extend it. Sometimes it is wiser to rebuild it at the same time, for instance when there are no tokens underneath. We make that call with you, up front.
In principle, yes. Not every product needs a dark mode, so it is a deliberate choice rather than a default.