We track whether your product meets the goals you set, with KPIs we choose together, and point out where the next change can have the most effect.
What you ship, whether a new feature or a redesign, should show up in the numbers. Together we decide which KPIs matter for your product, set them up and track them. Each report shows what changed and why, and how much of that came from the change and how much from, say, the season. Each cycle ends with a short list of opportunities for the next step, weighed on impact and effort.
Ongoing, typically 2–4 days per month
Define
Together we pick the metrics that match your goals, such as conversion, the use of a feature or lead time.
Monitor
We take a baseline and then track the numbers over time, so you can see what a change did.
Report
Each period, what changed and what we think is behind it.
Recommend
The next opportunities, ranked by expected impact against effort.
Whatever you already have, such as GA4, Plausible, Mixpanel or Amplitude. If you are not measuring anything yet, we choose a tool that suits your product together and set it up.
Monthly suits most products. Faster than that and you are reading noise.
Rarely with full certainty. We work with a baseline and comparison periods, and say plainly where we are not sure.