A shared set of guidelines that steer design decisions and keep your product experience consistent.
A shared set of guidelines that steer design decisions and keep the experience consistent as more people touch it. Useful principles are opinionated and occasionally uncomfortable — they tell you what to give up. "Clarity over density" settles arguments; "user-friendly" settles nothing. We develop them with your team so they carry authority, then document them against real examples from your product.
Typical duration: Typically 5 days
We surface the trade-offs your team already makes implicitly and name them.
Written as choices with a cost, not as virtues nobody would argue against.
Applied to real, contested decisions in your product to see whether they actually resolve anything.
With examples of what follows the principle and what does not.