Product Flow

Map the journey users take to navigate through your product — from entry to outcome.

Map the route users take through your product, from entry to outcome, and find where they fall out of it. We visualise the real flows — including the messy ones your documentation does not mention — and pair them with your analytics to see where people stall. The output is a navigation architecture and a short list of the steps costing you the most.

Typical duration: Typically 5–10 days

Who this is for

• Users drop out somewhere and you cannot pinpoint where
• The product has grown organically and navigation no longer matches how it is used
• You are planning a restructure and need the current state mapped first

Frequently asked questions

Do you need our analytics?

It makes the work substantially sharper. Without it we can map the flows but not weight them.

Is this the same as a user journey?

Related but narrower. A journey covers the whole relationship; a product flow is the clickable path inside the product.

What do we receive?

Flow diagrams, a drop-off analysis and a documented navigation architecture.