Think through the paths users take through your product, and turn them into concrete screens and interactions.
Before a screen gets designed, it has to be clear how someone gets there and where they go next. We think through each path in your product, from entry to outcome, including the detours, the exceptions and the dead ends, until every route is logical. Existing analytics or research can feed into it. The aim is design: flows that hold up, and a clear basis for designing concrete screens and interactions.
Typically 2–5 days
Scope
The tasks users come to do, and what counts as done for each of them.
Think through
The route per task, step by step, including the branches, the errors and the way back.
Structure
The flows brought together into one navigation structure, so they do not contradict each other.
Translate
Each step turned into the screens and interactions it needs, ready to be designed.
Not necessarily. If you have data or research, we use it to weight the flows. For a new product, the flows come from the tasks users need to complete.
Related but narrower. A journey covers the whole relationship; a product flow is the path inside the product, down to the screen.
Flow diagrams, a navigation structure and an overview of the screens and interactions each flow needs. That is where the visual design starts.