User Testing

Put your product in front of real users. We run usability tests to uncover what works, what doesn't, and why.

Put your product in front of real users and watch what actually happens. We plan the sessions around the questions you need answered, recruit participants who match your audience, run the tests moderated or unmoderated, and turn the recordings into findings your team can act on. Most of the value is in the third session, when a pattern you did not expect shows up for the second time.

Typical duration: Typically 5–10 days per round

Who this is for

• You are about to build something expensive on an assumption
• Your team disagrees about how users behave
• A flow underperforms and the analytics show what, not why

Frequently asked questions

How many users do we need?

Five per audience segment catches most usability problems. Beyond that you are confirming, not discovering.

Can you test a prototype?

Yes, and it is usually the cheaper moment to find out. A clickable prototype tests fine.

Do you recruit the participants?

Yes, unless you have a user base you would rather draw from — which is often better.