Put your product in front of real users. We run usability tests to uncover what works, what doesn't and why.
Put your product in front of real users and watch what actually happens. We plan the sessions around the questions you need answered, recruit participants who match your audience, run the tests moderated or unmoderated and turn the recordings into findings your team can act on. The value is in the observing and the analysis. A problem that recurs across participants is a bottleneck; a remark from one participant is an opinion. We keep the two apart, so your team spends its time on the bottlenecks.
3–4 days per round
Plan
We decide what the sessions must answer and write the tasks that will answer it.
Recruit
Participants who match your actual audience. Test with the wrong people and the results say nothing about your users.
Run
Moderated for depth, unmoderated for volume. Your team is welcome to watch live.
Synthesize
Clips, patterns and a prioritized list of what to change.
Five per audience segment catches most usability problems. Beyond that you are confirming, not discovering.
Yes, and it is usually the cheaper moment to find out. A clickable prototype tests fine.
Yes, unless you have a user base you would rather draw from. That is often better.
